Staying Home | Staying Productive
Promoting and Expanding Your Business from Home
One of the hardest roadblocks to creating a successful business is finding avenues to promote your business when operating from within the home. Normal routes to clients and advertising solutions are cut off. However, there are still ways to be productive and push your business to new heights.
In these uncertain times, creative solutions and visible progress make for great peace of mind and positive personal reinforcement. These are some of our best tips and tricks for helping your business when away from the office.
Routine Structuring
The change of scenery can lead to the temptation to fall onto bad habits and ultimately slow/ruin productivity. A few conscious choices and structures can keep you focused and ready to take on the world.
Wake up at your usual workday time
Prepare and dress like you’re going into the office
Assign a dedicated work area away from distractions
Set SPECIFIC Small-term goals for the day and week
Segment your day as it would be at the office (breaks, consistent meeting times, lunch etc.)
Assign SPECIFIC Tasks for SPECIFIC Days
Communicate your needs and expectations with others in your house
Creating Bridges of Communication
While keeping your nose to the grindstone, it can quickly become easy to assume you’re making progress while letting other projects slip by the wayside. Priorities can change on projects and without proper communication those slip-ups can cause major setbacks. Outside of maintaining communication within your team, creating new bridges of communication is the other major interaction you’ll want to be exploring. Working from home creates the perfect opportunity to explore new potential clientele and social avenues. Become a Social Entity!
Schedule meeting (calls, group chats, video chats, etc.) for the beginning and end of the week with your team
Communicate priority tasks and progress updates
Use this time to reach out to new potential clientele
Create a social media marketing campaign
Cold calls/emails can help drive extended interest within your field
Plan out the Future
Extended time away from the office is a rare commodity. Use this opportunity wisely and realize the new perspective at hand. You now have a chance to step back and not be stuck seeing the forest for the trees. Try to objectively look at the rough areas of your business; the areas where you can improve or stabilize. Prepare new marketing, signs, billboards, and advertisements of all styles. Prepare for the moment you are back at the office, back in the groove.
Prepare and follow both short-term and long-term goals
Create new signage/marketing materials to reflect any updates
Objectively find rough areas to improve and create a reasonable timeline to remedy the issues
People should know when you are back to business
Announce your return/promote an offer
Stay Crucial, Stay Relevant, Even When Staying Home
Putting in the hours in the comfort of your own home can be paradise or purgatory. Implementing a few simple tricks and routines will allow you to capture the best possible outcomes in these situations. Maintaining communication, forging new relations, and preparing for the future, will keep you relevant and keep your clientele eager for your return. Be vigilant and thoughtful during your time away, and you will come back to business not just as usual, but ahead of the curve.